The Museum and Royal Park of Capodimonte is at the heart of an ambitious project of restoration, redevelopment, energy efficiency, and enhancement. This project aims to support the digital and ecological transition of the Museum, as well as the energy and economic sustainability of the site.

Magister Art, a strategic partner of ENGIE, plays a significant role in the digital transition process, with a focus on creating new multimedia formats and designing integrated digital services to improve both the visitor experience and the management of the Museum. The project includes innovative initiatives in the fields of technology, audiovisuals, and visual identity, making the museum more accessible, functional, and aligned with the expectations of today’s audiences.

The project covers several key areas, including:

• Welcome and Accessibility: New spaces will be created and existing ones optimized, with the implementation of digital solutions to enhance the Museum experience, ensuring a more comfortable and tech-forward visit.
• New Communication and Education Paths: Through multimedia and audiovisual content, the project not only documents the construction work and architectural transformations but also creates new ways for the public to engage, with a special focus on inclusion and breaking down cognitive barriers.
• Innovative Technologies: The introduction of advanced solutions will allow visitors to interact with the museum’s heritage in innovative ways.

A central aspect of the project involves the adoption of a new Visual & Brand Identity that will accompany the Museum through its transformation, including the development of modern and engaging communication campaigns.

The new Visual & Brand Identity was presented during the press conference in September 2023, which was attended by institutional figures such as the Minister of Culture, Hon. Gennaro Sangiuliano, the President of the VII Culture Commission, Hon. Federico Mollicone, as well as the Museum’s Director General, Sylvain Bellenger, the CEO of ENGIE Italy, Monica Iacono, architect Vincenzo Corvino of the Corvino + Multari studio, and the Mayor of Naples, Gaetano Manfredi.

Capodimonte website