A cultural communication project combining research, storytelling, and digital innovation
Magister Art was awarded the “Ecological Transition for Cultural and Creative Organizations (TOCC)” call promoted by Invitalia.
The awarded project, entitled Capodimonte 25, led to the development of an integrated cultural communication format for the Museo e Real Bosco di Capodimonte, focusing on a selection of 25 masterpieces from the museum’s Drawings Cabinet.
Specifically, 25 audiovisual episodes were produced according to the original “enhanced captions” format developed by Magister Art. Each episode offers an expanded narrative that explores the genesis, context, and trajectory of each work, providing audiences with an innovative and engaging viewing experience.
Project implemented following the award of a Public Call, funded by the European Union – NextGenerationEU, for the provision of non-repayable grants in favor of micro and small enterprises, third-sector entities, and for-profit and non-profit organizations operating in the cultural and creative sectors, to promote innovation and the digital transition. NRRP (PNRR), Mission 1 – Digitalization, Innovation, Competitiveness and Culture, Component 3 – Tourism and Culture 4.0 (M1C3), Measure 3 “Cultural and Creative Industry 4.0,” Investment 3.3: “Capacity building for cultural operators to manage the digital and green transition,” Sub-Investment 3.3.2 – Support for the cultural and creative sectors for innovation and the digital transition (Action A II). TOCC0002876, CUP C87J23002770008.
