The National Gallery of Umbria - Perugia
01.07.2022 - ∞
On the occasion of the refurbishment of the National Gallery of Umbria, Magister Art conceived, developed and implemented an integrated communication project to promote the Gallery, and attract a wider audience, so as to achieve greater sharing and accessibility through new cultural experiences and unprecedented digital and audio-visual contents.
Magister Art uses an innovative augmented narrative and multidisciplinary method, which, by experimenting with new languages and new media, aims to achieve a greater understanding of the meaning and the signifiers of the museum space and the works on display.
The project includes a series of multimedia narrative tools providing insight and new takes on a selection of the artworks on display, so as to enhance the value of the works, the museum halls and the external landscape as well as promote an understanding of their mutual relationships. The itinerary through the museum becomes a cognitive and experiential journey that increases the visitor’s awareness of being in a place where inside/outside, past/present become one.
Among the narrative tools employed, Magister Art introduces a new multimedia apparatus; the “augmented caption” with which some of the works on display at the National Gallery of Umbria are illustrated in a singular manner, in a cognitive, non-didactic way. The augmented captions become the new home of works now divided and on display in other museums around the world: a non-physical space where to reunite the missing pieces of the artwork, to narrate a story that has no geographical and physical boundaries.
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General Manager, Head of Content and Editorial Strategy
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Associate Creative Director
Executive Assistant to the CEO
Content Strategist, Assistant to the General Manager