The Magister Art format presented at the Workshop: ‘Digital Heritage, History and Cultural Heritage: Communicating History and Cultural Heritage between “Virtual” and “Artificial” at the University of Siena.
Magister Art participated in the Workshop Digital Heritage, History and Cultural Heritage: Communicating History and Cultural Heritage between ‘Virtual’ and ‘Artificial’ (November 6, 2024), organised by the University of Siena. The event was promoted as part of the excellence project ‘Sustainability and Employability in Cultural Heritage’ of the Department of History and Cultural Heritage of the University of Siena, in collaboration with the State Archives of Siena.
During her speech, Jelena Jovanovic, General Manager and Head of Content and Editorial Strategy of Magister Art, illustrated the company’s distinctive method, presenting the innovative model of communication and enhancement of cultural heritage that characterises its activity. In particular, together with Prof. Marco Pierini (University of Studies of the Republic of San Marino and former director of the National Gallery of Umbria), she then delved into the digital strategies for the Museum of the Third Millennium, with a focus on the project of valorisation, promotion and integrated communication, which accompanied the refurbishment of the National Gallery of Umbria.
