On the occasion of the IV edition of RO.ME Museum Exhibition, Jelena Jovanovic, General Manager and Head of Content and Editorial Strategy of Magister Art, spoke at the round table “VISITOR EXPERIENCE: new audiences, sharing and phygital dimension, digital engagement. SESSION III - Innovative narratives, digital innovation and storytelling: the case study of Raphael”, together with Keith Hale and Kati Price, Senior Content Editor, Head of Digital Media and Publishing, at the V&A in London, and Stefano Borghini, Chief Architect of the Domus Aurea and IT services of the Archaeological Park of the Colosseum.