Seminar Art 5.0 organised by UIA International Association of Lawyers
Over the last decade, art has been profoundly influenced by new technologies, to the point that the monopoly of creativity supposedly held by the artist has been challenged and the museum’s role as a repository of physical works of art is now in crisis. The same has happened to the way art is marketed and it is important to discuss this in order to be at the forefront of current market dynamics.
Magister Art was invited to discuss its experience producing exhibitions using technology as a functional tool for storytelling.
Jelena Jovanovic, General Manager - Head of Content and Editorial Strategy at Magister Art, spoke. The seminar was attended by international experts including artists, museum professionals, auction houses and top art law experts.
