“Produced by Cose Belle d’Italia Media Entertainment, Magister was born with the goal of promoting the great master of art around the world. Our challenge is to promote beauty while adding a contemporary value to Italian cultural heritage. We aim at remain loyal to four key-words: culture, technology, emotion and scientific rigor.”
With these words, during the opening of Magister Canova, Renato Saporito, CEO of Cose Belle d’Italia Media Entertainment and creative supervisor of the exhibition, has presented the Magister format to the press. “Magister Canova was born out of collaboration with an international and very central reference point, the Fondazione - Museo e Gypsotheca Canova in Possagno. It then developed thanks to the collaboration of many other cultural institutions, such as Istituto Superiore della Sanità (Rome), Galleria Nazionale di Arte Moderna e Contemporanea (Rome), Galleria Borghese (Rome), Museo Correr (Venice), Museo Civico (Bassano), Villa Carlotta – Museo e Giardino Botanico in Tremezzina (Como). This traces a very specific direction: Magister was not born for ‘firing up’ empty containers, but for spreading knowledge in collaboration with museums and institutions”, he has continued.
Set up in the suggestive halls of the Scuola Grande della Misericordia in Venice, Magister Canova is the first multimedia exhibition devoted to the great neoclassical sculptor. “With Magister Canova, we have experimented a new narrative mode, being stimulated by the three-dimensional nature of the artworks on show”, Saporito has recounted, “Our main goal is to design new aesthetic and cognitive paradigms for discovering Canova from new perspectives. I believe that the break-even point has been reached thanks to an international scientific committee, backed up by the design of a new creative experience able to capture the interest of the visitor. The visit lasts for around 45 minutes: an intense journey with a rich narration full of cognitive and perceptive stimulus.”
On July 8, a double page dedicated to the exhibition, signed by Giovanni Montanaro and Chiara Vanzetto, was published on Corriere della Sera. There, Saporito has remarked: “Magister Canova is an extraordinary experience of knowledge and detailed-study. It represents a new way of enjoying cultural contents, possible thanks to the most innovative research instruments.”